That didn’t take long… Notches are now like belly buttons: Everybody’s got one! And, as Sam Rutherford at ruminates, the coolness factor of said iPhone notch is no longer cool:

When Essential debuted the first-ever notched display on the PH-1, it was a bold, divisive statement about smartphone design. Then Apple put one on the iPhone X, and while some people still didn’t get it, the sentiment around the notch shifted from confusion to curious appreciation, or even adoration. But now, after going to Mobile World Congress and seeing pretty much every other smartphone maker adopt the notch, the feature has almost entirely lost its cool.

And I’m not just talking about some no name knock-offs either. On the Zenfone 5, not only did Asus rip off the iPhone X’s notch, the company blatantly copied the rest of the X’s design too. Then there’s the R15 made by Oppo, the fifth largest smartphone maker in the world.

Ponder the evidence at