Well, Sonos isn’t sitting still for Apple’s introduction of the HomePod Smart Speaker. And so, as Yoda so eloquently states, the Smart Speaker Wars have begun. Who will win? Well, consumers certainly, and possibly those who want to listen to your every rustle and sigh (paranoid much are we?)
— Sonos (@Sonos) January 25, 2018
Theverge.com has the skinny:
Apple’s HomePod hasn’t started shipping yet, but Sonos is already making moves to protect its rule over the multi-room audio market. Today the company announced that for a limited time, you’ll be able to buy two Sonos One smart speakers for $349 — the price of a single HomePod. Sonos isn’t specifying how long the promotion, which officially kicks off tomorrow, will last. After an initial delay, the HomePod is set to launch on February 9th.