Everyone is concerned about privacy these days, and who can blame them. What too many folks don’t realize is that they are some companies’ actual product, and that information they assume is private is actually for sale.

When it comes to search, DuckDuckGo offers a solution, and FastCompany.com has the details:

Over the last few years, search engine DuckDuckGo has built a loyal audience among privacy-conscious internet users.

The Philadelphia-area company promises that it won’t sell, or even store, its users’ search histories or other private information. While the service is supported by ads, they’re linked only to the keywords in individual searches, not to prior searches on the site or behavior elsewhere on the web.

Read more at fastcompany.com