Amazon continues to be a dominant player in the online space, and it’s clear that Amazon feels that its Alexa smart assistant is integral to to its current and future success. dives into the story:

Amazon reported its quarterly earnings yesterday, and the company blew away expectations, but it also noted how big Alexa was in 2017. Amazon’s CEO, Jeff Bezos said on the conference call that Alexa blew away its expectations, which were already pretty optimistic for 2017. Bezos added “expect us to double down” as Amazon (and other companies) don’t see surprises like this that often. But what does that mean for smart home products? Let’s explore that theory.