OK, damn! According to a teaser of Amazon’s upcoming Superbowl ad, Alexa, Amazon’s smart assistant is apparently getting a new voice. But, is all as it seems?

Usatoday.com is on the case:

Is Alexa about to get a new voice? That’s the big question behind Amazon’s newest Super Bowl ad.

In a teaser video posted over the weekend the popular digital assistant appears to have “lost her voice,” news that shocks the world as well as Amazon founder/ world’s richest man/ actor Jeff Bezos.

“How is that even possible?” a befuddled Bezos asks a group of Amazon employees. The employees try to calm their leader by saying that they have replacements ready, but Bezos, demonstrating his acting range, does not appear convinced.

Read the whole thing at usatoday.com