Cortana, Microsoft’s entry in the Smart Assistant race, isn’t really getting the ink that Alexa, Siri and, uh, Hey Google have been getting. Why that is is a bit complicated (one hint, Cortana was hanging out exclusively on Windows Phones in the mobile arena), but as notes, Cortana is mixin’ it up in the business space:

Microsoft’s position is unique because of the breadth of productivity and intelligence assets it can leverage behind Cortana’s capabilities. Office 365,, LinkedIn, Bing, speech recognition technology and the Microsoft Graph, a developer platform that connects various services and devices, all contribute to Cortana and help the technology improve as it learns more about user needs.